As buying power parity got stronger over the past decade, Ethiopian households have used that buying power to purchase modern appliances and electronics.
The 2016 World Bank survey on household assets gave the following data for Ethiopian households. The numbers reflect a growing demand for electronic devices, which in the case of radios amount to 30.5% for the country. The level of TV ownership rises to 41.8% and 61.8% in small and large towns in comparison of the 3.3% in the rural area. Our attentions were drawn to 54.4 % of the overall country’s statistics with a significant rise in the large and small towns 89.3 % to 75.8%, respectively, in mobile phone ownership. These devices are often used as a source of information and a tool for trading, as well as tracking weather patterns for farmers.
But as you can see from the visual below, there is still ample room for consumer growth.